Differentiated Performance

client
WebGeniusLab - Creative Agency
team
Kate Chee - Planning Denis Ford - Marketing
services
Finantial Counsulting, Planning & Marketing
category
Strategy

Two Kinds of writers

You start writing, pour your heart out, and boom! You’re done halfway. But you’re feeling good and don’t bother to complete it.

You just struggle to have that kick-start, it’s easier for you to pick up rather than to start.

Which one are you?
Whatever be your type, Storywars is your platform. A brilliant platform that ensures your creativity is not hindered. If you just want to write one chapter or if you wish to pick up a piece, we’ve got you covered.

you begin, someone else will complete it giving it a fresh, entirely unexpected end. Isn’t that the most exciting thing?

You can’t start, pick a piece and transform it with your creativity and take it wherever you want. Isn’t that something you’ve always wanted?

Join Storywars. A new age collaborative writing app that gives you all the freedom you’ve ever wanted about writing so that you can come out raw, courageous and fearless.

Storywars has got provision to improve your writing, has different genres you can try your hands at, increase ranking, earn points, create your own writing room, play vocabulary games.

Explore the app, Get a new version of your writing skills.

We all have a story within us and it must come out. Write until you surprise yourself!

How It Works

Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide. Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I’ll use to address them?

We’re seeing an extreme rise in profitable growth from the clients that we’re supporting to reset their marketing model. But that isn’t straightforward. So actually, areas four and five are enablers. Four, what’s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they’re making the technology that underpins that a priority.

Summary Results

Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that’s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology’s disrupted the industry in three ways. Firstly, it’s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands. There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today’s profit pools and forecasting them present forward just won’t capture the level of disruption that’s impacting these industries.

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